Bold | Chaotic | Distortion
Colorful| Retro
Strategy
I wanted to bring what Albanese represents into the picture. Vibrancy, Albanese’s history & values, creativity, and consistency within the visual identity, and branding.
For the logo, I experimented with key values that Albanese holds, and played with symbolism representing such.
Overview
Albanese Candy is an American-made confectionery manufacturer, retailer, and distributor located in Merrillville, Indiana. They specialize in making nuts, chocolates, and their most popular–gummi candies.
Script-like, handwritten rounded fonts were considered for reference.
Aesthetic:
