Overview
In this group project, we divided our work into sections. I was responsible for the logo, outdoor & indoor signage, packaging
The Logo
The shape that I decided on for the mark was a star, a symbol which is representative of achievement. This star also has 5 segments (or points), showing the 5 diverse paths of specialty confections within the company (example: sweet gummies, sour gummies, chocolates, nuts, and mixes) In addition, the open end leaves the shape looking more like a drizzle, suggesting sweets and confections.
Packaging
Each color corresponds to each confection line that Albanese carries.
Confection lines:
-Chocolate
-Sweet gummies
-Sour gummies
-Snack Mixes
-Nuts
Indoor Signage
Packaging & Etc
Outdoor Signage
A street sign was added, along with vinyls across the large windows on the entrance. The building sign and front door vinyl were also updated to match the new logo.
Strategy
My design partner and I liked the idea of the stamp behind the logo, which heavily inspired the final outcome.
I worked on the branding and logo
